TALK: Profit First For Landscapers
According to GAAP, or Generally Accepted Accounting Principles, the proper formula for determining a business’ profit is to take your total revenue and subtract your expenses, leaving you with your profit. In other words:
Sales - Expenses = Profit
This formula is widely accepted for calculating profits. While it seems simple, logical, and clear – there is a better way!
We recommend... Sales - PROFIT = Expenses!
Tune in as Adam talks how to make profit a habit in your business, not just an event!
3 Three Main Bullet Points of Talk:
- 83% of business owners are living paycheck to paycheck, let's fix that!
- Has your accountant said you're profitable, but you have NO CASH in the bank.
- Profit should be a habit...not an event!
 Register for D.I.G. Today!
D.I.G. is the only green industry conference in the Midwest to Discover - Investigate - Grow away with knowledge. It will offer skills to improve business, employee education and the tools to discover the latest innovations the green industry has to offer.
Managing organization: Missouri Green Industry Alliance
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Adam Linnemann, The Green Executive®, Founder
Adam Linnemann is the founder and CEO of The Green Executive, a landscape industry peer group and consulting firm. With over 29 years of landscape industry experience, Adam has grown his nationally recognized landscape company, Linnemann Lawn Care & Landscaping, Inc. from the bottom up.
Starting at the young age of just 14 years old, Adam has grown his lawn and landscape company from 1 to over 25 employees and is experienced in small landscape business acquisitions, strategic planning and marketing. His strengths include goal setting and accountability, organization of financial data and unique add-on business ideasthat help generate additional company revenue.
Adam is a Certified Profit First Professional Coach and LMN Certified Consultant. He is a retired Trailblazer with the National Association of Landscape Professionals and has sat on the Landscape Management Magazine Editorial Advisory Board. He has been featured in several trade magazines including Landscape Management, Turf, Lawn & Landscape Magazine and Green Industry Pros. Adam is a two-time President of the Columbia, IL Rotary Club and is a regular columnist for the Waterloo, IL Republic Times. He is a retired Police Officer from the Valmeyer, IL Police Department and the Monroe County IL Sheriffs Office, at which he served his community for over 15 years. He is a member of the Waterloo Chamber of Commerce, St. Louis Nursery & Landscape Association, Snow & Ice Management Association and participates in Project Evergreen and SnowCare for Troops.
In his spare time, Adam enjoys vacationing in the Riviera Maya, Mexico with his wife, Sahra, and two boys, Nashand Wynn. He also enjoys going to St. Louis Cardinals games, riding ATV’s, and is an avid cook using his Big Green
Egg!
The Green Executive®: GROW YOUR BUSINESS -- LAWN & LANDSCAPE BUSINESS CONSULTANTS
Starting a lawn and landscape or snow removal company -- or simply getting the most out of your existing business -- is much easier said than done. We know, because we've been there. We, Adam and Sahra Linnemann, have owned and operated a successful landscaping company for more than 30 years. The Green Executive® evolved both from the knowledge and experience we've gained along the way, and extensive research and training in the most effective systems and programs available. Our mission is to run intimate, close-knit landscape industry peer groups and consulting services with a personal touch. Let us save you time and resources so you can focus on what you love – creating and caring for beautiful outdoor spaces.
PROFIT FIRST
We know many landscape and snow removal business owners struggle to survive the off-season. It doesn't have to be this way. Profit First is a business management strategy that helps you achieve greater profits and do more with your business. Learn practical tools for implementing this system from a Certified Profit First Coach.
